Amma: Finding Her Voice, One Song at a Time

For London-based singer-songwriter Amma (Lauren Keen), music was always in the air—but never in her plans. Growing up surrounded by melody and rhythm, she initially resisted the path that seemed predestined. “It felt like the last thing I wanted to pursue,” Amma reflects. Yet, as life often proves, the things we push away sometimes hold the greatest pull. It was during a quiet, introspective moment—writing a song solely for herself—that Amma’s journey as an artist truly began. That song, born from solitude and sincerity, soon found its way into the wider world, catching the attention of industry insiders and propelling her into label meetings she never expected.

Amma’s artistry is rooted not in emulation, but in emotion. She isn’t driven by the industry’s biggest names; instead, she finds inspiration in artists who are unafraid to feel deeply and honestly. “No matter what I’ve felt, another human has felt it too,” Amma shares. “Although our stories differ, the emotions we experience are something we all share universally.” This empathetic approach shapes her songwriting, which continues to evolve through collaborative sessions, late-night bedroom musings, and harmonies with her sisters—fellow artists RAYE and Absolutely. While singing has always come naturally, finding her unique voice as an artist has required patience, bravery, and several leaps of faith.

Now, Amma steps confidently into the spotlight with her debut independent project, Middle Child—a bold three-track release available now on all digital streaming platforms via The Orchard. The project showcases her versatility, both as a vocalist and a songwriter, drawing from experiences that are as personal as they are universal. Amma’s songwriting credentials already include penning tracks for acclaimed acts such as FLO, Nao, Sam Feldt, and IVE, but Middle Child marks a powerful introduction to her own narrative.

Through every lyric and melody, Amma invites listeners into her world—a place where vulnerability is strength, and music is the language that connects us all. As she continues to carve her path, one thing is clear: Amma’s voice, once hesitant, now rings out with courage and authenticity, resonating with anyone who’s ever searched for their place in the world.