The last two years have proven that the 23-year-old independent R&B/Soul singer-songwriter Gaidaa is a force to be reckoned with. Growing up between The Netherlands and Sudan, Giadaa’s cover of a Kehlani track shared online caught the attention of fellow Dutch producer and artist Full Crate. Together they crafted “A Storm On A Summer’s Day,” which has since amassed over 22 million streams to date on Spotify alone. Balancing schooling with her recently launched music career, Gaidaa dove headfirst into writing, recording, and touring performing backups for the likes of Masego.
In 2019, COLORS invited her to record “Morning Blue” at their studio in support of their #BlueForSudan campaign. The riveting performance racked up nearly 1 million YouTube views putting Gaidaa on the map and was followed by the release of fellow Overture standout “I Like Trouble.” She has graced the cover of Vogue Netherlands’ 2021 Talent Issue and was named a 2021 Artist to Watch by Essence.
Gaidaa has just released the upbeat single “Figures” available now to stream on all digital platforms independently via The Orchard.
Co-produced by West Coast hitmaker Hollywood Cole (Queen Naija, Latto, Lil Wayne) alongside Overture collaborator and Antwerp-based producer/composer/pianist Lorenzo Kobina, “Figures” marks Gaidaa’s first release of 2022 and features her immaculately smooth, soulful vocals that stretch from laidback verses into a falsetto-driven infectious hook illuminating the scope of her scorching signature style.
Talking about the project, the singer shares, “‘Figures’ is about the way we as a society can get lost in the sauce of the cyclical and mundane nature of our day-to-day lives… It’s a reminder that though we are individuals trying to forge our own path, we will always exist as part of something greater and more meaningful (though we may not always realize it). ‘Figures’ is about the realization that even through the harsh static of it all, there is a fluidity and interconnectedness that’s innate in us.”
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Source: The Orchard, Photography by Segraphy
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