London-born Samuel Jack brings a fresh and distinct sound through his passionate, storytelling lyrics and velvet vocals, resulting in a completely compelling delivery. Growing up in Johannesburg with his film director Father, Jack spent much of his time soaking in the vibrant tones of Blues, Motown, soul, and roots music, which to this date play a big role in his songwriting. Combining the music of his childhood, with his new love for hip hop and pop, the soulful artist has established his own unique style which has been piquing the interest of listeners across the globe.
Samuel’s single “Feels Like Summer” recently exploded on Instagram and is currently the most used song on IG Reels in the US. Being uploaded over 10K times per day (over 500 times per hour!) and in the past 14 days has been played over 60 million times around the world, the single is constantly trending up! From Miami dance parties, celebrity influencers, athletes, Olympians, chefs, and fashion, to health and beauty, people of all ages, all countries, and all walks of life are soaking up this soulful, feel-good song.
Consequently, the track is sitting Top 20 Spotify Viral Charts in four countries and is charting in over 15 countries on Apple / iTunes. With lockdown rules easing and the weather warming up, it’s clear that “Feels Like Summer” is the people’s anthem of 2021. We’ve all seen artists such as Olivia Rodrigo, Addison Rae, and Mimi Webb breakthrough on TikTok, but this is the first time that Instagram has seen an artist go viral through their reels, a relatively new feature to their app.
A poignant song for our times. Lyrically “Feels Like Summer” centers around celebrating the good times and how something can make you feel alive and ultimately wishing you could live in that moment forever. Samuel Jack reveals, “There’s definitely a sense of nostalgia about the whole song. I wrote it at a time when I looked to those good times to see me through. Music can totally transcend time and space and carry your mind to all sorts of places, even when you’re not exactly where you want to be. That’s what this song is for me. It takes me back, it takes me forward, it takes me through”.
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