Sales and distribution company, Utopia is set to release ‘You Can’t Kill Meme’, a feature documentary that explores the silently powerful world of political meme culture. A political meme is a purposefully designed visual framing of a position that is created to deliver an inside joke, trigger an emotional reaction and create a sense of belonging. Memes are an entirely new form of political communication and attempts to use them for good and ill are growing rapidly.
The film, on digital platforms from December 7th, 2021, is a feature debut by director and cinematographer Hayley Garrigus. It follows her three-year exploration into the anonymous internet underworld, finding the genesis of “memetic magic” and how memes have provided an entirely new way of articulating beliefs. The documentary is packed with interviews with individuals that post memes online from all sides of the political spectrum, as well as with “lightworkers” and the author of Memetic Magic: Manipulation of the Root Social Matrix and the Fabric of Reality, R. Kirk Patwood. The film also features interviews with Billy Brujo, Carole Michaella, Sean Bell, Nick Peterson, Mason Inglaessia, “User 666” and “Marianne” among others.
The film was produced by Samuel Gursky and Kerry Mack, with editing by Michael Beuttler and Hayley Garrigus, and original music by Tom Moore and Michael Beuttler. Danielle DiGiacomo, Head of Content for Utopia, said, “Through conspiracy and confrontation, ‘You Can’t Kill Meme’ offers nuance in our cultural assumptions about meme culture. Utopia is ecstatic to transfix viewers with the film’s unraveling of modern-day internet communication, whose real-world implications are often oversimplified.”