Rising star Ambar Lucid is defying the norms and is definitely on an upward trajectory. The Dominican / Mexican songstress has been at the forefront of the new wave of Indie Latinx artists in America and has no plans to slow down. She was raised not too far from New Jersey and spent her childhood dreaming of a brighter future singing to her abuela, and finding refuge in pop artists such as Kali Uchis, Lady Gaga, Kesha, Selena Gomez. Her dreams eventually manifested themselves into reality as she soon realized that music was and could be her destiny. An ambitious and multi-talented artist, she developed into a self-taught ukulele, piano, and guitar player. With her new skills formed by Youtube and her dreams of being an artist, she began to upload her music to Soundcloud. There, her superior command of music and its components inherently attracted a large and passionate fanbase that would eventually contribute to nearly 4 million views on Youtube.
Ambar has unveiled her much anticipated EP Get Lost In The Music. Additionally, Ambar celebrates her first TV appearance in the critically acclaimed Netflix series Elite, showcasing a newfound acting ability and performing two original tracks, “Fantasmas” + “Questioning My Mind”.
The EP comes in the wake of her latest single “Get Lost In The Music,” a retro-inspired song paired with a kaleidoscopic video that continued Ambar’s spiritual music journey while showcasing her Hispanic pride. Drawing inspiration from Ambar’s own passion for astrology and tarot card reading, the video is riddled with Hispanic staples, including lotería-style cards with a strong resemblance to herself, vaquero-inspired outfits, and a woman embellished with Dia de Los Muertos-style makeup. The 20-year old’s lyrics also manage to effortlessly slip between Spanish and English when it suits her mood or the composition–effectively drawing an image of her culture and upbringing.
Get Lost In The Music is an anthem for letting go of all the negative in the past year and getting lost in the music.
Photo Credit: Litsa Sursock