London-born and Hertfordshire-raised genre-blending singer, rapper, and multi-instrumentalist Treasure Bloom f.k.a. Treasure has had an impressive track record of releases since his 2019 debut. The electronic experimentalist extraordinaire writes and produces all his music in his home studio with influences ranging from Frank Ocean-esque progressive R&B to stripped-down acoustic folk all the way to his musical upbringings in metal. It’s this unpredictable, sometimes even contradicting nature that makes Treasure Bloom one of the most fascinating new artists in the UK. “Nostalgia” was the follow-up to “Nostalgia: The Prelude”, which came out under his former moniker in 2020. Whilst the latter was still self-released, Treasure decided to take the next step in becoming Treasure Bloom and teamed up with Berlin-based record label Kommerz Records. Treasure Bloom has revealed his latest single – ‘I’ll Love You Always’ – out now via Jamz Supernova’s Future Bounce imprint.
Speaking on ‘I’ll Love You Always’, Treasure recalls “With ILYA I wanted to fuse my RnB sensibilities with my electronic influences. I kept the track simple and airy to let my top-line crooning shine through.” Co-signed by BBC Radio 1’s Chillest Show presenter, Sian Eleri, Treasure Bloom will encompass all three tracks + one unreleased single on his next EP titled ‘But Does It Make Sense’ – due for release on 27th July 2022. Having performed at this year’s MELT! Festival in Germany, Treasure will also be performing at the Tramlines festival in Sheffield this summer.
Photograph by Martha Tesfamicael
For more information visit https://treasurebloom.lnk.to/ILYASo
About Author
