Double Gold and Platinum award-winning artist AViVA is an artist unafraid of baring all in her music. AViVA and her unique alt pop sound has created a growing groundswell online, building a strong community of fans- her ‘Outsiders’. She continues to explore the themes of control and isolation. The Los Angeles based artist describes her songs as being about the “Outsider experience” something clearly expressed in both her lyrics and the sonic palate of her catalogue.
AViVA’s latest single, “Heaven & Hell,” is a bold, anthemic release from her forthcoming album Eyes Wide Shut. With raw guitars, pounding percussion, and soaring vocals, the track captures both sonic power and emotional depth. Lyrically, it offers a critique of the passivity and soul-selling often associated with the music industry—a world AViVA has deliberately remained independent from, refusing to hand over her masters or compromise her values. “‘Heaven & Hell’ reflects my own experiences,” she shares. “The devil, literal or not, sits waiting for the next artist to fall into the trap.” Still, she leaves space for the listener to interpret the song through their own lens. “I have my story, but I want others to apply their own lives and feelings to it. That’s something I always strive for in my music.”
Her distinct sound and message have garnered the support of tastemakers globally on YouTube, Apple, and Spotify. With a Billboard top ten track, AViVA has amassed over 10 Billion global streams, toured with the likes of Yungblud, Poppy, Pale waves, Enter Shikari and played on numerous festivals, including Mad Cool (Spain) Splendour in the grass (AUS) Riot (USA) Stagecoach (USA) Rock For The People (CZ) Download (UK) Pinkpop (Netherlands) and GoodThings (AUS). This year has her embarking on a world tour alongside playing at Reading and Leeds Festival (UK) Warped Tour (USA) Rock Am Ring (GER) Graspop (BEL).
AViVA is a signed author with two books published by Pan Macmillan and is currently completing her third. An artist who thrives on world-building, she creates immersive experiences for her fans through both music and literature. With her upcoming album Eyes Wide Shut, she’s expanding her creative universe even further. In her forthcoming book, she builds a rich cyberpunk world inspired by the album, which will also be brought to life through an accompanying graphic novel, exclusive activations on her 3,000-strong Discord community, and much more.
For further information on the artist and forthcoming tours, please visit the following links:
- https://www.thisisaviva.co/
- https://www.instagram.com/thisisaviva
- https://www.facebook.com/thisisaviva
- https://www.tiktok.com/@thisisaviva
Photographer MataisC/ LPR
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