R&B/Soul singer, songwriter, and guitarist Mychelle releases her sentimental new single and accompanying video “Hurts”, via Jorja Smith’s indie label FAMM. This is the second single off the UK soul-R&B singer-songwriter’s upcoming third EP. It’s an emotionally downcast track about a love gone sour and the realization that the time has come to part ways. Acknowledging that the relationship is at the point of no return, Mychelle sings, “There are still parts of us that I love but it’s obvious that we can’t carry on”. Produced alongside Hugo M. Hardy (Poppy Ajudha, tinyumbrellas, David Gray, Sfven), “Hurts” sees Mychelle engaging more closely with her indie, folk, and alternative influences. In a vein similar to Corinne Bailey Rae, Lianne La Havas, Michael Kiwanuka, and Sade.
Though, long-term supporters of Mychelle’s music will know she’s sonically traveled this path before with tracks like “Pressure” and “Younger Self.” Speaking on the song’s creative process, Mychelle said: “This song came together during my first session with Hugo. I really enjoyed working with him as he was able to draw out the indie sounds that I like. Having played guitar and been a busker for years, I’ve always enjoyed mixing the guitar vibes of folk and indie music with soul and R&B”.
The accompanying video was directed by Thea Gajic (Stormzy, Jords, A2) who also helmed the video for “Tightrope.”