March 28, 2025

BABO BABY, also known as Jesse Merineau, is a singer-songwriter born in Sault Ste. Marie, ON. He is now poised to embark on a fresh musical journey, bringing to life a vision he has long dreamed of. Merineau’s past indie-rock act quickly gained traction, captivating audiences and selling out numerous concerts. He achieved a significant milestone by signing with the renowned label Blanco Y Negro in Spain, reaching many of his initial career goals. The pandemic’s impact on live performances, coupled with evolving musical tastes, prompted Merineau to pursue a new project.  After a decade in the industry, he leveraged his network to create BABO BABY, collaborating with DJs and producers from Paris, LA, Seoul, and New Zealand. This project features modern-futuristic pop instrumentals and lyrics inspired by his new love from South Korea, marking a significant evolution in his musical journey.

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Photo by Max Ambeault/courtesy of Autuer Research

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